Data Consulting. Impactful and lasting decisions
Updated: Dec 2020
Analytics and Other Tracking
Cookies are small sections of text that are stored on your device when you reach the Sites, and can be accessed by us from your device. The Analytics and Other Tracking Technologies are able to place small files on your devices that enable Next Research to monitor your activities on the Sites and collect information about how you use the Sites. We are able to distinguish your device from other visitors on the Sites. The information that we have provided below about Cookies, apples to other mentioned Analytics and Other Tracking Technologies.
Our use of Analytics and Other Tracking Technologies
Our Cookies are used for the following purposes:
Next Research uses Analytics and Other Tracking Technologies to monitor your use of the Sites, identify and remember you, your preferences and your interests. Additionally we use Analytics and Other Tracking Technologies to handle any request you make to us and protect the Sites.
Types of cookies
Many of you may be asking, but wait, we have Google Analytics for that. Here we are going to explain why many of todays best data analysts recommend using Data Studio instead of Google Analytis Reports.
Strictly Necessary / Technical
The use of Technical / Strictly Necessary cookies enables us to operate the Sites so you are able to use them as you requested. These cookies may enable us to, for example, record previous actions that you have taken in the same browsing session, secure the Sites and identify when you have created and account and/or logged into your account.
Analytical / Performance
These cookies are used both by us and additional third parties to analyse how the Sites are performing and how they are used by you. For example, the Analytics and Other Tracking Technologies record which of the Sites pages are most frequently visited and form which locations the Sites are accessed from. In the case that you register for a news letter, send an email through the Sites, download the Sites content, such as PDF documents, these cookies may be connected to you. An example of these cookie are Google Analytics cookies.
These cookies may allow is to “remember” who you are between your website visits. For example we will record how you adjusted the Sites and services, text sizes, languages and other adjustable elements on the Sites as well as your user name, and customise the Sites format and appearance to the alterations that you have performed.
Testing / Tool evaluation
These Cookies enable us to test and compare a variety of Analytics and Other Tracking Technologies. For example we may use two tracking programs in parallel to compare the performance of the two tracking softwares. We do this as a means of testing some of the tools that we use as part of our own services, to ensure that our customers are using the most up to date, best performing and relevant data technologies.
Withdraw and refuse the consent to Cookies, Analytics and Other Tracking Technologies
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